International Journal of Life Science and Agriculture Research

The application of the 7P marketing mix in corn cultivation at Artansi Agroeduwisata Chandra kahuripan Purbalingga Regency is the main focus of this study. This study aims to analyze the application of the 7P marketing mix which includes products, prices, places, promotions, people, processes, and physical evidence, as well as identify supporting and inhibiting factors, as well as assess the effectiveness of its application in increasing consumer purchase interest. This study uses a descriptive qualitative method with data collection techniques through direct observation, interviews, and documentation during the study. The results of the study show that the application of the 7P marketing mix in corn cultivation is going quite well. The products offered are of good quality and diverse, the prices set are relatively affordable, the business location is strategic, and promotions are carried out through social and direct media. In addition, human resources, production processes, and physical evidence also support marketing activities. The application of 7P marketing mix for corn cultivation at Artansi Agroeduwisata Chandra Kahuripan is considered quite effective in increasing consumer buying interest.

7P marketing mix, corn, agribusiness, marketing effectiveness

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